Swimsuits designed for movement
Tamara™ is a sustainable women’s swimwear brand designed in New Zealand for movement, comfort, and time spent in and around the water. Our swimsuits are made to stay put, feel like a second skin, and support real water activities: from surfing and diving to swimming, paddling, and everything in between.
Bringing swimwear back to basics
At Tamara™, we’re a community of ocean lovers who value simplicity, and staying close to nature and the sea. Our swimsuits are designed with one goal in mind: to let you focus on enjoying your time in the water without worrying about adjusting your bikini mid-session.
Made to feel like a second skin, our swimwear is snug, comfortable, and crafted from high-quality, four-way stretch materials. Whether you're catching waves, diving, or just soaking in the saltwater, our suits are built for all-day comfort and made to last.
Because we know you can't wait to jump in the ocean once you get near it, we've created styles that are super easy to slip in and out of. Made for water enthusiasts who dive in multiple times a day, our swimwear is designed for fast changes under a robie. All our styles are made to pull on from the bottom up in just a few seconds: they're made to keep up with you, so you can keep up with the waves.
With no clips, ties, or adjustable straps, there’s nothing to slow you down. You can spend your energy where it counts, chasing time in water, not straps.
Swimsuits built to last
At Tamara™, we believe sustainability starts with longevity. That’s why our swimsuits are designed with long-term use in mind. We use only premium-quality materials that are saltwater and chlorine resistant, ensuring your suit can handle years of wear and even your most daring water adventures.
Our designs feature simple, timeless cuts in solid colours rather than prints, so your swimsuit remains a favourite season after season. This approach helps break the wasteful cycle of fast fashion by prioritising durability and style that never goes out of date.
We’re firm believers in "less is more." Your suit is designed using premium recycled fabrics, and crafted to help you perform at your best while making you feel confident and comfortable. It’s not about stealing the spotlight; it’s about empowering you to get in the water and stay there.
Our commitment to the ocean
The ocean is our home, and we know that to keep enjoying its beauty, we must protect it: for nature, for ourselves, and for the generations to come. Our swimwear is designed in New Zealand and ethically manufactured overseas using recycled fabrics, working with specialised partners who share our commitment to quality, people, and the planet.
Sustainability drives every step of our design process. From the materials we select to how our suits are disposed of, we ensure that every decision minimizes impact on the planet. Our suits are crafted using two innovative fabrics: ECONYL® and REPREVE®. ECONYL® is made from recycled materials like discarded fishing nets, worn-out carpets, and post-consumer waste, while REPREVE® repurposes recycled plastic bottles.
By eliminating extras like fabric tags, metal clips, zippers, or plastic accessories, our suits are designed to be easily repurposed at the end of their life, keeping them out of landfills. We also skip unnecessary waste: no plastic liners, only compostable packaging, and no additional printed materials, because we trust that you already know the story behind your suit.
For women, by women
Tamara™ was created by a woman, for women, with a single mission: to get more women in the water. Whether it’s supporting those already diving in or giving a gentle nudge to those on the shore.
Being in or near the ocean has been scientifically proven to boost mental health and overall wellbeing. We’re thrilled to see more women joining the lineup, as we know from science, but also from experience, that time spent in and around water makes us healthier and happier.
For those who have already embraced water sports, we design suits that puts comfort and practicality first. Our women's swimwear is made to support your lifestyle, ensuring you can focus on your passion without distractions.
We also understand that getting started often requires encouragement, or the help of a friend. That’s why Tamara™ dedicates 10% of its profits to funding water-based activity programs for women who might face barriers to participation. A way for you to become that good friend, helping another woman to experience the healing power of time spent in and around the ocean, leading positive change in your community.
How it all began
Hey, I'm Flo, the founder of Tamara™, a sustainable swimwear brand, inspired by spirited women, for spirited women.
Tamara™ was born at the beginning of 2024, after a challenging couple of years during which I found healing in the sea. On land, I was equally lucky to meet inspiring women and grow within a community of strong, supportive humans.
Having lived far from the ocean until my twenties, learning to trust the sea took time, and help. One friend in particular took me under her wing, bringing me along to the surf, helping me read the conditions, choose the right waves, and build confidence as my skills slowly grew. She shared her love of the ocean through books, films, stories, and example. Her name is Tamara.
Since then, I’ve spent countless hours exploring New Zealand’s coastline; completing a full year of daily ocean swims, learning to free dive and spearfish, and introducing other women to these experiences in turn. Looking back, the next step felt obvious: I wanted to work with women, and it had to involve the ocean.
Drawing from my background in dressmaking and graphic design, I launched Tamara™: a women’s swimwear brand designed in New Zealand and created to support movement in the water. Our suits are made for women who aren’t afraid to claim their place in the lineup, whether they’re catching waves, diving deep, or simply finding their rhythm by the sea.
We hope Tamara inspires more women to take the leap, and spend more time doing what they love, in and around the water.
Swimsuits made with love, truly
Love lies at the heart of everything we do: a love for the water and Mother Nature, a love for our craft, and a love for women, and, more broadly, for all the people who make Tamara™ what it is.
This love is reflected not only in the care and attention we pour into our products but also in how we treat our customers, team, partners, suppliers, and everyone we have the privilege to work with. We carefully select suppliers who uphold ethical practices, whether that’s through their approach to human resources, environmental policies, or quality of service. We critically assess every aspect of the process to ensure that everyone we collaborate with shares our values.
We firmly believe that business can be conducted without compromising on principles, and we’re committed to proving it.
When your suit arrives, we hope you’ll feel how much love has gone into creating it.